Sachi is a nonprofit dedicated to education and community around psilocybin-assisted therapy and legal methods to explore treatment for cancer. I was approached to create Sachi’s identity system and website by founder Taiki who was looking to instill the brand with both approachability and credibility while honoring his mother, Sachiko.The primary Sachi brand icon alludes to mushrooms, horizons, underground networks, and psychedelic optical illusions. The identity system also includes two alternate brand icons that are “spores” of the primary mark, created with the same horizon line and radiating pattern motif. The geometric wordmark, based on the typeface Burns from Weltkern, is customized to prioritize legibility and friendliness, subtly emphasized by the unicase “Hi” at the end of the mark. The color palette pulls natural, earthy tones and pairs them with bright accents inspired by the spiritual experience of taking psilocybin.The website balances emotional narratives with a library of scientific literature and users are routed through the site based on their familiarity with psilocybin-assisted therapy. Interior pages are designed to accommodate a breadth and depth of information and resources to educate users on alternative treatment options and to support them with the community available through Sachi’s platform.Branding, Website, Social