The identity system utilizes the variable typeface Exposure from 205TF to create two “blooming” wordmark variations and a bouquet of typographic flowers. We blended analog and digital animation techniques to make unique brand assets that allude to the bespoke nature of Superbloom’s practice. Our collaboration with Megan extended to the creation of social assets, merchandise, letterhead and client estimate templates—all of which position Superbloom as a trusted choice for exquisite florals in the Detroit market.